PETRONAS – Fiat Yamaha’s new official…
Yamaha Motor Co., Ltd signs a three-year contract with PETRONAS for their factory team in MotoGP. The Fiat Yamaha Team will now carry the PETRONAS branding on the team's liveries from 2009 season.
The Malaysian oil company's logos will now be seen on the bikes of Valentino Rossi and Jorge Lorenzo. The branding will also extend to team equipment and material. The PETRONAS branded livery will be first scene in action at the opening round of this season's MotoGP Championship.
Yamaha and PETRONAS have been partners in motorcycling championships in the Asia Pacific region for over eight years. The partnership will also lead in the future for the development and production of Yamalube engine oil for Yamaha OEM vehicles.
PETRONAS will benefit from a lot of brand building through their MotoGP ties with Yamaha. The company will also become one of the bigger international players n the lubricants business.
[Via: BIKE]
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