Bajaj Auto to rethink small CV project
At a time when Tata Motors is looking at increasing production capacity for the Ace, and Piaggio and M&M are also looking at getting into the mini-truck segment in a big way by the end of this year, Bajaj Auto seems to be having second thoughts about entering the small commercial vehicles segment. The company is, in fact, said to be looking at postponing its entry into this segment to mid-2011.
According to reports in the media, Bajaj Auto now believes that doing an 'Ace-type' product will not work unless the Bajaj vehicle is offered at a significant cost advantage. Since the Ace has the first mover advantage and since Tata Motors is anyway a dominant player in the commercial vehicles segment in India, Bajaj Auto wants to make sure its small LCV has a clearly defined USP, which would allow it to take on similar vehicles from Tata, Piaggio, M&M and possibly others, including a few Chinese manufacturers.
[Via: indiaautomotive]
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