Yamaha R15 Club In Delhi
In a bid to promote the biking culture among the city's youngsters and sports enthusiasts, as well as to spread awareness among the masses of various issues of national importance, a group of biking enthusiasts - especially the fans of Yamaha superior technology machine YZF-R15 - have formed Delhi R15 Club, similar to the biking clubs formed overseas.
The club formed some time back in September 2008, currently has a strength of 35 members, many of whom are working and are also highly-qualified such as being doctors, engineers and chartered accountants.
Earlier the club had strength of 60 members, but their number was later reduced to 35 just to ensure that not any one but only the real bikers with some mission in life could be part of the club. Also, they need to be serious in life about what they are doing.
The club is running with the mutual understanding of all the members, who are between the age group of 18 and 30 years. On weekends, the club members hold general meetings in Delhi and from time to time keep on touring to nearby places such as Shimla, Dehradun, Mussoorie and Jaipur.
The future plans of club members are firstly to register this club, and later to expand this club with superbikes. They also plan to start training sessions to make the people real bikers, as well as educate the masses about things like AIDS and their own voting rights.
[Via: motorbeam]
Yamaha Starts R15 Racing Championship
Yamaha YZF-R15 owners recently flocked to Chennai's Irungattukottai circuit to participate in the inaugural round of this year's R15 Championship.
Rider Sri Kandaraj clinched victory in the expert class race, while A Murlidharan and R Kartik won the semi-skilled and beginner class races, respectively. The next rounds of the championship is scheduled to be held on July 5, 2009, 13th September, 2009 and 13th December, 2009.
India Yamaha Motor will also be organising local race events at Noida, Mumbai, Coimbatore and Bangalore through the year. These 'Ride Tech Challenges' will allow Yamaha customers to prove their mettle on purpose-built tracks. Drag races for Yamaha YZF-R15 owners are planned as well.
Also on the cards is a series of touring events. Through these events, Yamaha hopes to usher in a culture of weekend getaways among riders.
[Via: Motorbeam]
Yamaha-Bajaj war heats up
The Japanese giant and the Pune based auto major slug it out to become the supreme premium-bike maker in India.With the launch of the FZ16and the R15, Yamahahas re-kindled it's performance biking oriented brand image.
Yamaha has sold 11,000 units of the FZ16 in January 2009 inspite of the economic slowdown, while Bajaj Auto has registered a sales slump of 34% in the same month. Although the sales volume of the Yamaha FZ16 and R15 are not very high compared to their competitors, it has started to worry Bajaj Auto.
Out of the nine new models that Bajaj Auto will launch this year, five will be in the premium-bike segment. The Pune based manufacturer is expected to launch them by September end. On the other hand Yamaha is expected to launch a 150cc plus bike around June.
The sales volume of the Pulsar range of bikes is still at top position in the premium segment. However, the country's fourth largest bike maker is all set to improve it's brand image in the face of stiffer competition. According to Bajaj Auto, MD, Rajiv Bajaj, his company is planning to defend it's 50% market share in the premium segment. He also added that in classical marketing language it is known as 'defense strategy'.
Yamaha Motor India, CEO and MD, Yukimino Tsuji commented that Bajaj Auto is one of the leading Indian motorcycle manufacturers and is taking risks to expand. He further commented that Yamaha wants to establish their basic market first and then they can think of going to the next step.
[Via: BIKE]
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