The Playboy bunny hops on LCR Honda
The MotoGPracetracks will, quite literally, be sizzling this season. That's mainly because the LCR Hondateam has Playboy as their new title sponsor. The LCR HondaRC212V machine will flaunt the famous Playboybunny logo thanks to the new sponsorship agreement with the Hugh Hefner-run steamy men's magazine.
LCR Honda team boss, Lucio Cecchinello who has been chasing the deal for a while now said, 'Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season, linking it to their activities in the view of re-launching the magazine in Italy.
Currently, there are ongoing negotiations with licensees in more countries, who have been presented with our 'projects by event' concept, which does not imply any millionaire investments.'
He further added, "Honda, in particular, has really made an effort this year by giving us the same engines as the ones they use, featuring pneumatic valve technology and all the relevant managing software. Now it's up to us, working hard with Randy to be ready to battle and, where possible, challenge the factory riders."
The Playboy logo will be displayed on the Honda at most races except Qatar, where strict rules about eroticism prevent the brand. Boy, as if the thrill on the track weren't enough, now we'll be equally excited see the Hefner's handpicked pit-girls.
[Via: BIKE]
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