BSA launches 5 new eScooters
BSA motors today univeiled series of scooters and officially made its foray into the robust electric vehicle market. The new scooters - Smile, Diva, Street Rider, Roamer and Roamer Plus will cater to the need various section of the people. The eScooters are manufactured at the BSA Motors new plant in Ambattur, with an investment of Rs.200 million for the first phase.
The Ambattur plant has an initial production capacity of 150 eScooters a day which can be ramped upto 300 units per day as and when required. The first batch of eScooters would be rolled out from Chennai on 10th November 2008.
Commenting on the occasion, Mr. M M Murugappan, Chairman, Tube Investments of India said, "We see our entry into the electric two wheeler market as a logical extension of our current business, from bicycles to electric two wheelers. The eScooters is presently a Rs.450 crore market in India and the industry is expected to double in a year's time. BSA's foray into the eScooters category helps us to expand our portfolio in the two wheeler market. He also added, "BSA eScooters will undoubtedly be the next big success from TII."
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