Bajaj Bikes To Become Independent Brands
Bajaj India is planing a restructuring exercise which will see independent brands from the 2-wheeler manufacturer. The company will distance itself from the parent brand and focus on just four motorcycle brands - Boxer, Discover, Pulsar and KTM, as well as the rear-engine three-wheeler brand, phasing out the rest. Bajaj has already stopped making bikes such as the XCD 125 and 135, Wind and Caliber. Others like the CT100 will be made for some export markets, but these models will migrate to the Boxer brand vertical in a year. The company has no plans to wind down the entry-level Platina, but there will be no more investments. The new strategy will also help Bajaj stand out from arch rival Hero Honda.
"The Bajaj brand is very diffused, covering everything from heaters and hair oil to insurance and financial services. Correcting that problem is the biggest opportunity for the company," said Mr Bajaj. "We have to be clear about what our brand stands for. A sporty Pulsar and the humble auto rickshaw are as different as chalk and cheese," he added.
[Via: Motorbeam]
Bajaj Pulsar 350 Launch By 2012
Bajaj Auto is half way through the development of a 350cc Bajaj Pulsar scheduled for commercial launch by 2012. The fastest iteration of the Pulsar is expected to come with liquid cooling but Bajaj engineers are finding it tough to design a effective cooling system, which is essential for such a high capacity powerplant.
The reason for using an oil cooled system over a water cooled system is the saving in space and weight. Lesser weight will help in better performance and mileage. The 350cc engine platform would be used in various variants and will help Bajaj to foray into the premium motorcycle segment in many countries including India.
[Via: motorbeam]
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