Hero Honda posts highest-ever May sales of 22.5%
Hero Honda Motors Ltd (HHML), the world's largest two-wheeler manufacturer, keeps consolidating its market leadership. The company today reported sales of 3,82,678 units in May 2009 - its highest-ever sales for the month of May. This is a 22.5 per cent growth over the corresponding month in 2008, when it had sold 3,12,317 units.
This comes close on the heels of a 30 per cent growth in Hero Honda's April sales, when the company sold 3,70,575 units of two-wheelers. With this, Hero Honda's cumulative sales in the new financial year (April-May, 2009-10) goes up to 7,53,253, a growth of 25.8 per cent over the corresponding period last year when the company sold 5,98,569 units.
Hero Honda has been consistently building on its strong 58 per cent share in the domestic motorcycle market in the country, even as the uncertainty over interest rates and an overall credit squeeze continues to impact the industry adversely.
Mr. Anil Dua, Sr. Vice-President (Marketing, Sales & Customer Care), Hero Honda Motors Ltd said, "The strategic building-blocks that we put in place in the past couple of years have been key to our consistent growth month after month. Consistent product refreshes, aggressive network expansion, exploring new markets, clutter-breaking communication and ground activation have been the hallmark of this strategy. We have also built an extensive network of over 3500 touch-points across the country, which will be taken up to 4000 by the end of this year.
"Going forward, we will therefore also keep up our relentless effort to reach out to customers spread across the semi-urban and upcountry markets," he added.
Most of the new launches such as the Passion Pro, Splendor NXG self-start, the special edition Hunk, the new Pleasure, in addition to the trusted Splendor + and Passion Plus, have been share-and-volume drivers for the company.
Hunk and CBZ X-treme continue to help build on Hero Honda's steadily growing share in the premium segment. Hero Honda was given the "Trusted Brand" (Motorcycles) Award 2009 by Reader's Digest magazine in the month of May.
[Via: infibeam]
TVS Motor Company posts 11% growth in August 2008
TVS Motor Company has posted 11% growth registering total two wheeler sales of 114,321 units in August 2008 against 102,734 units in the corresponding period of the previous year. During the month, the company's motorcycle sales posted 13% growth recording 52,304 units in comparison to 46,235 units recorded in August 2007.
Sales witnessed a quantum increase with notable contributions across models including the fuel injected Apache RTR Fi , which the company launched in the month of July 2008. Scooters posted 3% growth recording 25,392 units as against 24,645 units during the same period of the previous year.
Promotional Video of TVS Apache Fi
During the month, the company has roped in the glamorous Indian tennis star, Sania Mirza to be the brand ambassador of it's Scooty brand. The brand has always strived to bring out the best in young ladies and empower them with independence and self-sufficiency. The company chose to associate with Sania as brand ambassador since she emanates these qualities. As part of the agreement, Sania Mirza will be the face of the brand and will feature in commercials and other aspects of the brand.
Exports continued its upward growth trend, posting an increase of a 51% registering 18,083 units of two wheelers in August 2008 as against 12,006 units in the corresponding period of the previous year.
[Via: Indiafirstedition]
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