Hero Honda posts highest-ever May sales of 22.5%
Hero Honda Motors Ltd (HHML), the world's largest two-wheeler manufacturer, keeps consolidating its market leadership. The company today reported sales of 3,82,678 units in May 2009 - its highest-ever sales for the month of May. This is a 22.5 per cent growth over the corresponding month in 2008, when it had sold 3,12,317 units.
This comes close on the heels of a 30 per cent growth in Hero Honda's April sales, when the company sold 3,70,575 units of two-wheelers. With this, Hero Honda's cumulative sales in the new financial year (April-May, 2009-10) goes up to 7,53,253, a growth of 25.8 per cent over the corresponding period last year when the company sold 5,98,569 units.
Hero Honda has been consistently building on its strong 58 per cent share in the domestic motorcycle market in the country, even as the uncertainty over interest rates and an overall credit squeeze continues to impact the industry adversely.
Mr. Anil Dua, Sr. Vice-President (Marketing, Sales & Customer Care), Hero Honda Motors Ltd said, "The strategic building-blocks that we put in place in the past couple of years have been key to our consistent growth month after month. Consistent product refreshes, aggressive network expansion, exploring new markets, clutter-breaking communication and ground activation have been the hallmark of this strategy. We have also built an extensive network of over 3500 touch-points across the country, which will be taken up to 4000 by the end of this year.
"Going forward, we will therefore also keep up our relentless effort to reach out to customers spread across the semi-urban and upcountry markets," he added.
Most of the new launches such as the Passion Pro, Splendor NXG self-start, the special edition Hunk, the new Pleasure, in addition to the trusted Splendor + and Passion Plus, have been share-and-volume drivers for the company.
Hunk and CBZ X-treme continue to help build on Hero Honda's steadily growing share in the premium segment. Hero Honda was given the "Trusted Brand" (Motorcycles) Award 2009 by Reader's Digest magazine in the month of May.
[Via: infibeam]
TVS Motor May sales up 5%
TVS Motor Company has posted 5% growth in May 2009, registering total two wheeler sales of 118,574 units against 112,770 units in the corresponding period of the previous year.
The company's domestic motorcycle sales for the month of May 2009 registered a growth of 3% over the same period of the previous year with total motorcycle sales registering 53,495 units in May 2009 when compared to 54,717 units recorded in May 2008. Scooters sales stood at 22,486 units in May 2009 when compared to 22,931 units recorded in the corresponding period of the previous year.
The ongoing economic slowdown in some countries continued to affect the company's exports which registered sales of 11,135 units of two wheelers in May 2009 as against 14,071 units in the corresponding period of the previous year. The company however, witnessed a growth of 10% in exports over the previous month.
The company is all set to strengthen its premium segment with the launch of the Apache RTR 180, scheduled for the current month. The motorcycle's sporty design, outstanding ride dynamics and technology promises to make it a preferred choice for high performance seekers.
The Apache RTR 180 has already been given rave reviews by auto experts, rating it as a strong, performance driven, zippy bike with excellent stability and handling that makes it a potent contender in the competitive and rapidly evolving Indian performance bike arena.
[Via: infibeam]
Suzuki India aims at 10% market share in 150cc segment
Suzuki Motorcycle India Pvt. Ltd., with its new GS150R bike, is aiming at garnering a 10% market share in the 150cc bikes segment in the country, which accounts for sales of around 5.5 lakh units per annum. Priced at Rs 67,000, the Suzuki GS150R is pitted against bikes like the Bajaj Pulsar 150 DTS-i, Hero Honda Hunk and CBZ X-Treme, Honda Unicorn, TVS Apache RTR160 and Yamaha FZ16.
In 2008, Suzuki sold 110,000 units (including scooters and motorcycles) in India, while the target for this year is 175,000 units. The company plans to increase capacity to 250,000 units per annum by the end of this year, and to 400,000 units over the next three years. Suzuki Motorcycle India has also signed an agreement with the Allahabad Bank, to provide retail finance for its bikes at discounted rates, under the 'AllBank Mobike' scheme.
Allahabad Bank, which has a strong presence in rural and semi-urban areas in North India, will facilitate the availability of consumer finance for Suzuki customers, with loan facilities being made available at all branches of the bank as well as at all Suzuki dealerships across the country.
[Via: indiaautomotive]
You need to log in to vote
The blog owner requires users to be logged in to be able to vote for this post.
Alternatively, if you do not have an account yet you can create one here.
Powered by Vote It Up