TVS Motors to Sell Flame Under New Name
TVS Motors is getting to re-launch its model Flame under a new brand name which will be a 125cc bike and will not have the controversial twin-spark technology and is code named as TVS Flame SR125. TVS Motors has been locked in the controversial legal battle with Bajaj Auto over the patent infringement which forced TVS to take Flame off the roads.
An interim judgment passed by the Supreme Court has permitted TVS Motors to manufacture the model but has restricted it to market it in the Indian market. The new order comes as a stay over Chennai High Court's order which had allowed the company to manufacture and sell the model under the brand name Flame.
According to sources close to the development program, SR125 will be launched by the end of this month along with Apache 180. The company expects rise in sales just before the onset of monsoons and launch of these two models are a part of the marketing strategy to cash in on surge in the demand before monsoon.
[Via: cartradeinida]
Bajaj plans 125 cc motorcycle for Chinese Market
Bajaj , a company that is bugged by Chinese copy bikes, is planning to counter attack. Sources close to Bajaj say the 2-wheeler maker will enter the Chinese market with a brand new 125 cc motorcycle, which will also be sold in Nigeria.
- This bike will have a 125 cc engine and will retail at around $500.
- Bajaj is trying to make use of cheap labour in China, but what remains to be seen is whether they will be able to compete with the established local brands, who dominate the 2-Wheeler industry in China.
- Bajaj will introduce the low-cost bike under a different brand name to keep their brand image in tact as they have plans for making several high capacity bikes for other overseas markets.
[Via: indianautosblog]
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