Castrol partners with Ronaldo
Castrol has appointed Christiano Ronaldo as its Global Ambassador. In his new global role with FIFA World Cup™ sponsors, Ronaldo will be the face of Castrol football initiatives. He will lead new Castrol Edge and Castrol Power 1 brand communication campaigns as well as supporting the full Castrol product range.
As part of the deal, fans from across the globe will be given the chance to come face to face with their hero in a unique initiative that will allow them to experience the level of skill and dedication that led Ronaldo to being named FIFA World Player of the Year in 2008.
Ronaldo commented on his partnership with Castrol saying that he admires Castrol as they have the same commitment to success and winning performances as he does on the field. He further addd that he is honored to be working with them and excited to see how Castrol analyse his own performance.
According to Mike Johnson,Senior Vice President, Castrol, this is a fantastic opportunity where two world class performers, Castrol, the world's greatest lubricant brand, and Cristiano the world's best performing player, are joining forces. He said that Castrol is really looking forward to building on their success through this new partnership.
[Via: BIKE]
Benelli attracts investment
Qianjiang Motor - the Chinese company that acquired Benelli in 2005 - is looking at investing up to 20 million euros towards developing new Benelli motorcycles. Haimei Yan, the man who heads Qianjiang, is of the view that the conpany won't give up on the newly acquired brand. Though not profitable yet, they're not giving up anytime soon on Benelli. 'We are here to stay and we believe in the project. We have creativity and the ability to design new motorcycles,' says Yan.
The new Benelli motorcycles that are expected to be launched by the end of this year include the Due 756, which will be powered by a 90bhp, 756cc parallel twin, and a 600cc supersports machine fitted with an all-new 600cc inline-four, for which the target output is said to be 130bhp at 15,500rpm. With its new bikes and tighter focus on quality control, Benelli will be profitable in a few years time, says Yan.
The biggest obstacle, according to Yan, is the way business is conducted in Italy. 'Rampant Italian bureaucracy, the convoluted system of granting various permits and chaotic business processes hamper Benelli's growth and development,' he says.
[Via: BIKE]
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