Its Official: Harley Davidson Indian Debut On 27th August
Harley Davidson is finally coming to India in 3 days time and it's officially official! The official launch will be on the 27th of August by Matt Levatich, president and chief operating officer of the company. Mr. Levatich has also been invited as one of the speakers at the annual convention of the Society of Indian Automobile Manufacturers, on 28 August.
[Via: BIKE]
Bajaj Mulling Over its Ultra Cheap Car Project
Bajaj had announced that it will introduce its ultra cheap car in the Indian market, soon after the Nano was launched. The car is coded as ULC and a feasibility study is underway to study the economic and technical feasibility of such a project in India.
''The techno-economic feasibility for the passenger 4-wheeler will be evaluated by Bajaj-Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV agreement,'' according to the company.
Bajaj will build this car in association with Nissan and Renault in India. The USP for selling this car will be its fuel economy as Bajaj promised that this car will deliver the best mileage, exceeding any other small car in the country and will be the most fuel efficient car in India. It stated the emphasis will be on the fuel economy and not the car's price. The car will be built at Bajaj's Chakan plant near Pune with an initial capacity of producing 250,000 units annually.
Bajaj is also revamping the car's design which was originally designed by Renault. The new design will take into consideration aerodynamic aspect and other features that will enable car to deliver better mileage.
[Via: cartradeindia]
Yamaha India Holds Racing Ride Tech Challenge
Yamaha India brought out another round of Racing Ride Tech Challenge exclusively for its customers on the 21st June, 2009, where Yamaha bike owners zoomed on the tracks of India Expo Mart, Greater Noida Expressway. This initiative by Yamaha has drawn a platform for all the potential users to show off their spectacular steeds.
"Motor Sports is an integral part of our Brand Image. It has always been Yamaha's endeavor to promote motor sports along with safe biking. As a part of our Brand image we want to promote local club level races like Racing Ride Tech. There are thousands of our customers who want to participate in these events for the love of the sport & thrill. This also gives us the opportunity to come closer to our consumers. The event has been extremely successful and this can be seen from the huge participation of the bike enthusiasts," Sanjay Tripathi, Division Head, Product Planning & Brand Management said.
[Via: motorbeam]
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