New 2010 Yamaha R1 Launched in India
Yamaha India has launched the New Yamaha R1 in India. Yamaha had first launched the R1 in India back in 2007 and the bike had been a huge hit with motorcycle enthusiasts in the country. 'While the market for superbikes in India is still limited, consumer response to our previously launched YZF-R1, MT01 and VMAX bikes has been overwhelming. The new R1's launch signifies our successful brand transformation efforts in India,' said Yukimine Tsuji, CEO and MD, IYM.
With its four-cylinder, 998cc engine that produces about 179 Bhp, Yamaha R1 is widely considered to be one of the best superbikes in the world. This phenomenal machine is priced at Rs 12.50 lakh in India and will be available at 24 authorized Yamaha dealerships in 13 cities. The new generation YZF-R1 is more closely linked to our MotoGP winning M1 than ever before. In 2008, Yamaha's YZF-R1 reached the 10-year anniversary of its introduction. In 1998 the 150-horsepower R1 was nothing less than revolution.
Yamaha Safety Riding Science
Yamaha Motor India aims not only to sell its bikes; it also envisions creating a new generation of responsible riders. After achieving unprecedented success in Delhi, Nagpur and Mumbai, the Yamaha Safety Riding Science training event made its way to the idyllic beaches of Goa. Introduced by Yamaha Motor India to impart safe riding techniques and help contribute to an accident-free traffic environment, the event was attended by more than 100 enthusiastic bikers, most of them students. The programme was divided into two sections - a classroom session and a practical session wherein three practical skills were taught including slow balancing, slalom and braking. Yamaha has also prepared a short film, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.
In other news, Yamaha and BIGADDA are presenting the India Bike Rally in an endeavour to offer bike enthusiasts from across the country an opportunity to explore different cities and villages and in the process, discover the real India, on Yamaha bikes. The show has received over 8,000 entries since the opening of registrations on 20th October, 2009. The YIBR rally will be flagged off from Mumbai on 7th December 09, and cover over 4,700 kilometres across 7 states and 40 cities in just 21 days. The winning team will get a spanking new R15 while the first and second runner ups and four other lucky online users will ride away on other bikes from the same manufacturer.
[Via: BIKE India]
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