Yamaha India gets a new CEO
Yamaha India is again getting a new CEO - Y Tsuji - who replaces Tsutomu Mabuchi, who had been appointed CEO in January this year. Mabuchi had replaced T Ishikawa, who now works for Bajaj Auto. And it's not just the CEOs - Yamaha India's chief marketing & sales officer, T Maeda also went back to Japan recently, while Sunil Vij, the man in charge of Yamaha's re-branding exercise in India, had left the company a few months ago, followed by Om Prakash, head of corporate planning, who quit in September this year.
With the wildly successful RX100 in the two-stroke era, Yamaha used to hold a 25% market share in India in the mid-1990s, which has today declined to around 2.5%. This massive decline is said to be because Yamaha failed to anticipate and understand consumer preferences in the Indian market. The company abandoned the 'performance' segment completely, and instead chose to focus on the 'fuel efficiency' segment, where it failed in a very big way and just could not take on Hero Honda .
[Via: indiaautomotive]
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