The Playboy bunny hops on LCR Honda
The MotoGPracetracks will, quite literally, be sizzling this season. That's mainly because the LCR Hondateam has Playboy as their new title sponsor. The LCR HondaRC212V machine will flaunt the famous Playboybunny logo thanks to the new sponsorship agreement with the Hugh Hefner-run steamy men's magazine.
LCR Honda team boss, Lucio Cecchinello who has been chasing the deal for a while now said, 'Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season, linking it to their activities in the view of re-launching the magazine in Italy.
Currently, there are ongoing negotiations with licensees in more countries, who have been presented with our 'projects by event' concept, which does not imply any millionaire investments.'
He further added, "Honda, in particular, has really made an effort this year by giving us the same engines as the ones they use, featuring pneumatic valve technology and all the relevant managing software. Now it's up to us, working hard with Randy to be ready to battle and, where possible, challenge the factory riders."
The Playboy logo will be displayed on the Honda at most races except Qatar, where strict rules about eroticism prevent the brand. Boy, as if the thrill on the track weren't enough, now we'll be equally excited see the Hefner's handpicked pit-girls.
[Via: BIKE]
Scooty Pep recognized as fairer sex’s affinity
TVS recently rolled out the onemillionth Scooty Pep scooterette out of its Mysore plant. While its predecessor, the 60cc TVS Scooty took all of eleven years to accomplish this feat, its four-stroke cousin has managed to reach the mark in six years of production.
The timing of the launch of the Scooty Pep in 2002 could not have been better. Its predecessor, the 60cc two-stroke TVS Scooty, was on the waning side of its life cycle in a market moving rapidly towards 4-stroke machines. Six years down the line, the product has hit the golden mark in automotive production - ten lakh Scooty Peps produced and running errands on Indian roads.
TVS is also going to launch a face lifted scooty in future and has named it Scooty Streak . It will hit the showrooms during the festive season. Along with the scooty streak, TVS plans to launch a new scooter early 2009. TVS scooty streak will be priced around Rs40000. Scooty streak will be the TVS answer to Honda's Aviator , Suzuki's access and Kinetic's flyte.
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