Bike RPM » discover

Hamara Pulsar, Hamara Discover

ed — Thu, 13 Jan 2011 12:27:55 +0000

The brand that gave India the slogan 'Hamara Bajaj', a catchphrase identical with a whole generation, will cease to exist come April this year. Bajaj Auto Managing director Rajiv Bajaj recently stated his aim to remove the Bajaj brand and, in its place, establish its top-selling Pulsar and Discover as split brands in their their own light. This is not an unusual move for brands in European and foreign countries but will certainly be a first for Indian automotive manufacturers who rely on family names for their product range (read TVS, Mahindra and Tata).

“He has already started the process so today on a Pulsar, the Bajaj name is seen only on the engine. The same is the case with Discover. Our three-wheeler has Bajaj in small font while the initial ‘RE’ is in much larger font. One day, We will fall the Bajaj name from there also completely”, Rajiv Bajaj disclosed in a recent interview. He said consumers know that the product is made from Bajaj, just like Audi product is coming from Volkswagen. But there is no Volkswagen on the Audi scheme. This creates a opinion that there is something more in the product”, he added. The project is spearheaded by Fitch, the worldwide design organization that have collaborated with brands as diverse as Aditya Birla Group, Boeing, Reliance ADAG, Tata and Microsoft in the past.

Bajaj Auto Plans Distribution Expansion

ed — Fri, 26 Nov 2010 07:27:24 +0000

Bajaj manufacturers plans massive distribution expansion in Indian market. Bajaj India plans on adding one hundered thirty new dealerships and upgrading 1,100 service centers by the end of 2011. The new dealers, largely in small towns, would take the total number to more than six hundered dealerships across India. The company has great reach of Bajaj Pulsar across the country but the same cannot be said with the Bajaj Discover which has huge potential in semi-urban towns.

Bajaj India is also working with a reputed international retail design agency to enhance the experience of consumers at its dealerships. A typical Bajaj dealership in these towns requires 1800 sq ft. of showroom space, 2200 sq ft. of workshop space, and has the direct employment potential of approx fifty people which can significantly boost the local economy by creating 7,000 new jobs.

Pulsar And Discover Get Dearer

ed — Mon, 11 Oct 2010 06:38:23 +0000

All those planning to buy a Bajaj Bike will have to excavate a bit deeper in their pockets. For Bajaj Auto has hiked the prices of their motorcycles starting this October, owing to increased prices of raw materials. The price go up is different for every model spanning from Rs. 500-2000. At the base of this price skyscraper lies the Pulsar 135 still carries the same price tag. The lower capacity bikes like the Platina and Discover series are costlier by Rs. 500-1000 while the Pulsar 150, 180 and 220 prices have increased by Rs. 500-800.

The cruiser styled bike Avenger boasting chrome treatment and fat rubber is obviously the worst unnatural with a price hike of just over Rs. 2000. With the festival season approaching, manufacturers generally plan to reduce the prices of their bikes but with input costs going way overboard, a price hike was inevitable even for giants like Bajaj.

Bajaj Bikes To Become Independent Brands

rajiv — Tue, 13 Apr 2010 11:37:26 +0000

Bajaj India is planing a restructuring exercise which will see independent brands from the 2-wheeler manufacturer. The company will distance itself from the parent brand and focus on just four motorcycle brands - Boxer, Discover, Pulsar and KTM, as well as the rear-engine three-wheeler brand, phasing out the rest. Bajaj has already stopped making bikes such as the XCD 125 and 135, Wind and Caliber. Others like the CT100 will be made for some export markets, but these models will migrate to the Boxer brand vertical in a year. The company has no plans to wind down the entry-level Platina, but there will be no more investments. The new strategy will also help Bajaj stand out from arch rival Hero Honda.

"The Bajaj brand is very diffused, covering everything from heaters and hair oil to insurance and financial services. Correcting that problem is the biggest opportunity for the company," said Mr Bajaj. "We have to be clear about what our brand stands for. A sporty Pulsar and the humble auto rickshaw are as different as chalk and cheese," he added.

[Via: Motorbeam]

Bajaj Launches Discover 100

rajiv — Thu, 16 Jul 2009 11:16:54 +0000

Bajaj India has launched New Discover 100 & according to Bajaj they have launched a 100cc bike to compete with Hero Honda Splendour & Yamaha Crux. But they don't understand that this will not help them in boosting sales. People want new models and latest designs.

Main Features Of New Discover 100:

- Electric Start
- Alloy wheels
- Auto choke
- LED Tail Lamps
- Twin pilot lamps
- Maintenace free battery
- 5 Speed Gearbox
- Second Generation DTS-Si 2.0 Engine
- Gas charged rear suspension
- Twin pod instrument panel

The new engine is a 100 cc DTS-Si (Dual Twin Spark Swirl Induction) 2.0 engine, which is claimed by Bajaj Auto as world's most fuel efficient engine. The newly revised DTS-Si engine features a completely redesigned oval pent roof combustion chamber and port geometry along with Bajaj's twin spark technology for the most complete combustion.

Bajaj To Launch 125cc Discover By September

rajiv — Thu, 28 May 2009 10:18:32 +0000

Bajaj Auto is gearing up to launch the 125cc variant of the Discover in India. The Bajaj Discover is made in Chakan, Pune and debuted in 2004. Currently, Bajaj sells Discover with a 135cc engine and the model was refurbished last year. The bike is likely to be available by September, 2009. The 125cc Discover will be made at Bajaj's Pantnagar plant.

The Discover was the second Bajaj bike (after the Pulsar) to come with the six spoke alloys and the patented "exhaus-tec"- basically a resonator that boosts torque at lower rpms. It also employed the Bajaj trademark "DTS-i" digital twin spark ignition technology used in the Bajaj Pulsar 150 and Pulsar 180 DTS-i.

[Via: motorbeam]

More Bajaj Discover 150 Pics….

rajiv — Tue, 23 Dec 2008 06:59:49 +0000

More Bajaj Discover 150 Pics....

Bajaj redraws bike platform strategy

rajiv — Tue, 02 Sep 2008 10:13:23 +0000

Bajaj Auto has drawn up a new, aggressive strategy for its motorcycles, which will involve a specific platform approach to generate big numbers. As part of this effort, it has also decided to launch a 125cc version of the Platina that will co-exist with its 100 cc sibling.

Managing director of Bajaj Auto, Rajiv Bajaj told DNA Money that three distinct platforms would form part of the plan. The top tier comprises the Discover , Pulsar and Avenger while the XCD represents the mid-platform. The 100cc range rolls out of the basic platform which includes the Platina as well as export models like the Boxer and CT 100.

[Via: Sify]

Bajaj redraws bike platform strategy

rajiv — Tue, 02 Sep 2008 04:49:51 +0000

[Via: Sify]

New Bajaj Discover 135 DTS-i Range

rajiv — Mon, 28 Jul 2008 17:42:03 +0000

Bajaj has revamped its total discover range with the features and design cues last shown in Auto Expo in New Delhi. It now gets an all new aggressive front fairing, race bred tank mounted spoilers with integrated indicators. The new discover also gets new digital console like its bigger sister Pulsar with an anlogue tachometer flanked by a digital speedometer and odometer.

The 135cc engine remains unchanged with maximum power of 13.1PS at 8500rpm and a maximum torque of 11.88Nm at 6500rpm. These are better figures than the discontinued 135cc Hero Honda's Ambition. Similar to Bajaj's other offerings, Discover 135cc engine features proven TRICS, DTSi and ExhausTEC technologies which make them special. Transmission continues to be through the same four-speed gearbox.

New features added in Discover 135:

1) Racer breed tank mounted spoilers with integrated indicators
2) Striking new dual tone graphics
3) Digital speedometer with tachometer and reserve fuel indicator
4) All new aggressive front fairing
5) Nitrox Suspension & front disc brake (Sports version only)
6) Wider rear tyre and racing wheel stripes (Sports version only)

Bajaj has launched three models of Discover 135:

1. Discover Sports
2. Discover Electric Start
3. Discover Kick Start.

The new variants are priced between Rs. 46,248 and Rs. 51,895 Ex-Showroom Delhi.