Hero Honda posts highest-ever May sales of 22.5%
Hero Honda Motors Ltd (HHML), the world's largest two-wheeler manufacturer, keeps consolidating its market leadership. The company today reported sales of 3,82,678 units in May 2009 - its highest-ever sales for the month of May. This is a 22.5 per cent growth over the corresponding month in 2008, when it had sold 3,12,317 units.
This comes close on the heels of a 30 per cent growth in Hero Honda's April sales, when the company sold 3,70,575 units of two-wheelers. With this, Hero Honda's cumulative sales in the new financial year (April-May, 2009-10) goes up to 7,53,253, a growth of 25.8 per cent over the corresponding period last year when the company sold 5,98,569 units.
Hero Honda has been consistently building on its strong 58 per cent share in the domestic motorcycle market in the country, even as the uncertainty over interest rates and an overall credit squeeze continues to impact the industry adversely.
Mr. Anil Dua, Sr. Vice-President (Marketing, Sales & Customer Care), Hero Honda Motors Ltd said, "The strategic building-blocks that we put in place in the past couple of years have been key to our consistent growth month after month. Consistent product refreshes, aggressive network expansion, exploring new markets, clutter-breaking communication and ground activation have been the hallmark of this strategy. We have also built an extensive network of over 3500 touch-points across the country, which will be taken up to 4000 by the end of this year.
"Going forward, we will therefore also keep up our relentless effort to reach out to customers spread across the semi-urban and upcountry markets," he added.
Most of the new launches such as the Passion Pro, Splendor NXG self-start, the special edition Hunk, the new Pleasure, in addition to the trusted Splendor + and Passion Plus, have been share-and-volume drivers for the company.
Hunk and CBZ X-treme continue to help build on Hero Honda's steadily growing share in the premium segment. Hero Honda was given the "Trusted Brand" (Motorcycles) Award 2009 by Reader's Digest magazine in the month of May.
[Via: infibeam]
Bajaj Sales Decline In January
Bajaj Auto has reported a 34% decline in two-wheeler sales in January at 110,363 units against 167,592 units in the same month last year.
Three-wheeler sales during the month stood at 21,985 units against 24,601 units in the year-ago month, the company said in a statement. Exports during the month, however, grew by 24% at 54,027 units against 43,533 units. The company said that it is targeting to sell around 20,000 units of its latest model XCD 135 DTS-Si, in the next month.
Hero Honda sales down 10.2% in December 2008
Hero Honda has reported a 10.2% decline in sales for December 2008, at 215,931 units, against 240,532 units sold in December 2007. However, the company posted a 9% growth in sales for calendar year 2008, selling 3.6 million units during the year, compared to 3.3 million units sold in 2007.
[Via: indiaautomotive]
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