Changed Plans For Two Wheeler Market
The two-wheeler pecking order is witnessing a change. The market leader Hero Honda Motors gained ground and consolidated its pole position while No. 2 Bajaj Auto lost market share to relatively smaller and newer players such as Honda Motorcycle & Scooter India and even India Yamaha Motor.
The gap between Bajaj and TVS Motor Company narrowed to less than 1.5 lakh units overall, triggering concern whether Bajaj would be able to maintain its second position in the domestic pecking order this year.
Information from the Society of Indian Automobile Manufacturers (Siam) showed the gap between overall sales of the two companies is just 2.7 lakh units; in the scooter segment and HMSI (654,319 units) continues to be streets ahead of Bajaj (9692 units).
Surjit Arora of brokerage Prabhudas Lilladher said "Hero Honda's mobike share went up to 59.4% between April and February last fiscal, whereas Bajaj's slipped to 22.3%. But the massive decline reported by Bajaj last fiscal may well be contained going forward".
In addition to this, Yamaha Motor is picking up steam, after several rounds of restructuring of local operations and the introduction of a strong product line-up. For Honda Motorcycle, a solid grip on the scooter market and increasing penetration in bikes augurs well.
[Via: Infibeam]
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