Castrol partners with Ronaldo
Castrol has appointed Christiano Ronaldo as its Global Ambassador. In his new global role with FIFA World Cup™ sponsors, Ronaldo will be the face of Castrol football initiatives. He will lead new Castrol Edge and Castrol Power 1 brand communication campaigns as well as supporting the full Castrol product range.
As part of the deal, fans from across the globe will be given the chance to come face to face with their hero in a unique initiative that will allow them to experience the level of skill and dedication that led Ronaldo to being named FIFA World Player of the Year in 2008.
Ronaldo commented on his partnership with Castrol saying that he admires Castrol as they have the same commitment to success and winning performances as he does on the field. He further addd that he is honored to be working with them and excited to see how Castrol analyse his own performance.
According to Mike Johnson,Senior Vice President, Castrol, this is a fantastic opportunity where two world class performers, Castrol, the world's greatest lubricant brand, and Cristiano the world's best performing player, are joining forces. He said that Castrol is really looking forward to building on their success through this new partnership.
[Via: BIKE]
Castrol Power1 Passion Hunt
Castrol Power 1 and xBHP, an active online biking community join hands to search for most passionate biker in India.The event is named as power1 passionhunt is offering three unique chance to win a super bike.
The first option is participate in road shows conducted by a four member team from xBHP.The second option is to purchase a can of 'Power1′ a Castrol brand oil and enter the key available on the can while you create the online profile.And third option in which you need to make an online profile and you have to gather maximum number of votes.
In the first option you need to impress the judges,in second totally depends upon your lady luck and if you opt for third option get ready to beg for votes similar to television reality shows.The most passionate Indian biker will win a Yamaha R15 super bike from John Abraham.If you are not a bike winner still many more exiting prizes awaiting for you.The prizes other than bikes are different biking accessories.
The Power1passionhunt team will travel 15+ Indian cities and will conclude at New Delhi on 22 April. So it is the time to show off your biking passion and win an Yamaha. We will update further developments later on.
[Via: Xbhp]
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