Bajaj Auto Plans Africa & Europe Entry
Bajaj Auto is exploring markets in Africa and Europe for its motorcycles, particularly the Boxer, CT100 and the Pulsar. The company, which exported more than 6 lakh motorcycles, is seeing rising sales of the low cost Boxer and CT100. Bajaj is taking a step ahead in registering the Pulsar brand name in countries before it begins marketing the motorcycle.
"We have had instances in the past where companies had registered the Pulsar brand in their names when they realised we were coming. So, we are selling the bike under the Pulse brand in Iran and as the Rouser in the Philippines," Ashok Saxena, general manager of Bajaj Auto's international business said.
[Via: motorbeam]
Bajaj redraws bike platform strategy
Bajaj Auto has drawn up a new, aggressive strategy for its motorcycles, which will involve a specific platform approach to generate big numbers. As part of this effort, it has also decided to launch a 125cc version of the Platina that will co-exist with its 100 cc sibling.
Managing director of Bajaj Auto, Rajiv Bajaj told DNA Money that three distinct platforms would form part of the plan. The top tier comprises the Discover , Pulsar and Avenger while the XCD represents the mid-platform. The 100cc range rolls out of the basic platform which includes the Platina as well as export models like the Boxer and CT 100.
[Via: Sify]
Bajaj redraws bike platform strategy
Bajaj Auto has drawn up a new, aggressive strategy for its motorcycles, which will involve a specific platform approach to generate big numbers. As part of this effort, it has also decided to launch a 125cc version of the Platina that will co-exist with its 100 cc sibling.
Managing director of Bajaj Auto, Rajiv Bajaj told DNA Money that three distinct platforms would form part of the plan. The top tier comprises the Discover , Pulsar and Avenger while the XCD represents the mid-platform. The 100cc range rolls out of the basic platform which includes the Platina as well as export models like the Boxer and CT 100.
[Via: Sify]
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