Suzuki India aims at 10% market share in 150cc segment
Suzuki Motorcycle India Pvt. Ltd., with its new GS150R bike, is aiming at garnering a 10% market share in the 150cc bikes segment in the country, which accounts for sales of around 5.5 lakh units per annum. Priced at Rs 67,000, the Suzuki GS150R is pitted against bikes like the Bajaj Pulsar 150 DTS-i, Hero Honda Hunk and CBZ X-Treme, Honda Unicorn, TVS Apache RTR160 and Yamaha FZ16.
In 2008, Suzuki sold 110,000 units (including scooters and motorcycles) in India, while the target for this year is 175,000 units. The company plans to increase capacity to 250,000 units per annum by the end of this year, and to 400,000 units over the next three years. Suzuki Motorcycle India has also signed an agreement with the Allahabad Bank, to provide retail finance for its bikes at discounted rates, under the 'AllBank Mobike' scheme.
Allahabad Bank, which has a strong presence in rural and semi-urban areas in North India, will facilitate the availability of consumer finance for Suzuki customers, with loan facilities being made available at all branches of the bank as well as at all Suzuki dealerships across the country.
[Via: indiaautomotive]
Hero Honda aims to sell 600,000 units this month
Hero Honda , which plans to launch seven new variants of its two-wheelers by the end of this year, is aiming at sales of 600,000 motorcycles and scooters this month. 'In our silver jubilee year, we aim to clock the highest sales in our history. We have pushed up our production and are aiming retail sales of six lakh units, which is much higher than our sales in October 2006, when we had sold around five lakh units. We expect our October 2008 sales to be the highest ever,' said Pawan Munjal, MD, Hero Honda, speaking to a national newspaper.
Hero Honda dealers, who say they've been given the highest sales targets ever for the festive season, are already offering significant discounts to meet those sales targets. With its 100cc and 125cc bikes offering the ultimate in fuel economy, it looks like Hero Honda is going to continue to stick to the no.1 position in India's two-wheeler market for the foreseeable future.
[Via: indiaautomotive]
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